Triggers

This week, I decided to challenge the concept of Triggers, and one of the key components, or ‘definitions’ that outlines to up and coming digital marketers about what the very word means.

Triggers are environmental stimuli that reminds consumers about our product.

I read this, and immediately thought about it in reverse. What about a product, or service, reminds consumers about the environmental stimuli that surrounds it. I will again proceed my writing, as I did in the first week with my grammatical disaster that was my first blog post, that I have enjoyed and will continue to enjoy energy drinks. Redbull, is my poison of choice, not only does in my opinion the drink taste better than their respective competitors, in brands such as Rockstar and Monster, but their product often reminds me about the other facets that their respective business is involved in. What I came up with was:

• Aston Martin Redbull Racing (Formula One)
• Scuderia Toro Rosso (Formula One)
• Cloud9 (E-Sports)
• Redbull Holden Racing Team (Supercars)
• Their Athletes

The definition highlights about what environmental stimuli, reminds us as the consumer about a business’ specific product. But whenever I purchase, or consume one of these, I often think about the environment that surrounds this product, the caliber of individuals that consume it, the feats they achieve, and the underlying fact that there is one significant brand that endorses them all.

Salespersons

I have been a casual, full-time, and manager within the scape of retail, for businesses like General Pants Co. (3 years) and SuperCheap Auto (2 years). I am one of these persuaders, who motivates each respective businesses consumer to take action and purchase the products we offer, whatever distant category these may be in. I’d like to lay specific reference to a more streamlined cliental that enters the SuperCheap doors everyday. Operating as a retailer designed around everything automotive, our business and the way we handle ourselves, reflects almost like a front-end mechanic that customers in a desperate need can rely on.

Being a more streamlined retailer, than a clothing store such as my experience at General Pants Co, the avenues for motivation take less persuading and more informing about the correct and appropriate applications for, in this case, oil. I drive a 2009 Audi A4, that carry’s a 2.0 litre diesel engine, that sends power to the front wheels. My routine for supplying a customer with oil, is to go to this website.

As a representative of an organisation that carries the credibility and the authority that consumers can rely on, I provide information to the consumer that they can source easily themselves, but in a manner than makes things easier to understand, yet technical to almost a point where people like me and you, just nod to seem what we know what we are talking about. Essentially in my own experience, being a Salesperson isn’t necessarily about persuading, but being a source of authority and credibility consumers can put their faith and reliance in.

What do you think about my tangents this week? Triggers or Salespeople, let me know below. Grammar will more than likely be a flaming pile of poop, as I hopped out of the routine of regular posting. Tune in again next week for redemption(v2).